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PLANNING FOR
SOCIAL IMPACT
No media planning is complete without the impact planning of social networks and the data associated with interest groups. Read more.
IT'S ALL ABOUT INFORMATION
SOUTH AFRICAN MARKET
Planning is only as effective as the ability to access consumer-related information and behaviour. The industry in South Africa is very sophisticated in the tools at our disposal.
How we use these tools and how these tools inform our media strategy is where years of experience and expertise guide the process.
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